Rumors of an Apple AR or VR headset just entered a new phase

The tech industry whispers about an upcoming Apple augmented reality (AR) and virtual reality (VR) wearable device that have circulated since at least 2017 are now turning into firm dates. Apple is planning to announce its new immersive headset in January of 2023, just over six months from now, according to longtime, and usually reliable, Apple analyst Ming-Chi Kuo. 

Potential release windows for the long-rumored device have shifted many times. Back in 2017, analysts believed it might arrive by 2020. Then, in 2019, the supposed timing shifted to 2022. Of course, the pandemic, and the resulting supply chain crunch, likely changed Apple’s plans across the board. 

But now, with pandemic limitations waning, and the concept of the immersive internet now on Wall Street’s radar thanks to Meta’s metaverse marketing, the stage is set for Apple to finally debut its own entry into the space and possibly repeat the success it has had with its industry-changing iPhone. 

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